ABOUT YOUR IMAGE

Planning is the best way to guarantee success. Even the simplest jobs can be enhanced by a consultation with a professional. Carmine Picarello can help define the scope of the project and taylor the production to the client's needs often bringing up details the client had never considered. Attention to these details are what makes an outstanding image and a realistic budget, saving unnecessary fees and expenses.

Considerations for a successful photo shoot:
Production:

• Location Scouting
• Providing the studio space
• Set building if required
• Props and styling

Post Production:

• Processing - basic
• Composite work - combining several images into one
• Placement: Scaling image up or down

As the parameters of each job differs, please contact Carmine Picarello for a discussion of your needs.

After editing and processing the pictures, we upload them to our servers for review and selection, then optimize* and do optional post-production. The final images are delivered via FTP or media of your choice. Images are usually available for review within 48 hours of the shoot. Selected images are completely finished and retouched before delivery and can be supplied in any format including: JPG, TIFF, EPS and DNG for either MAC or PC platforms. Images are supplied as RGB files delivered on CD with contact sheet and can be emailed or sent via FTP.

Local assignment areas include Fairfield and Westchester Counties. Project locations beyond this area involve fees for travel time and expenses. Selected images are completely finished and retouched before delivery and can be supplied in any format including: JPG, TIFF, EPS and DNG for either MAC or PC platforms. Images are supplied as RGB files delivered on CD with contact sheet and can be emailed or sent via FTP.

Pricing: About our fees: There's no point in paying for something you don't need. The average photo project is produced locally and created for local markets. When the resulting images are used in TV ads, outdoor advertising or other mass exposure, usage is a value-based component in pricing. Local assignment areas include Fairfield and Westchester Counties. Project locations beyond this area involve fees for travel and related expenses.

Carmine Picarello can help define the scope of the project and taylor the production to the client's needs, often saving unnecessary fees and expenses. To read more about pricing go to ASMP Licensing Guide and ASMP copyright-primer.

What does Optimize mean?
Like processing of traditional film, a digital image must be processed for its intended use to provide optimal clarity, color and sharpness. Every digital image needs some refinement. Our digital images are captured in a high resolution mode is known as a RAW file. The RAW file format is digital photography's equivalent of a negative in film photography: it contains untouched, "raw" pixel information straight from the digital camera's sensor. The raw file delivers a broad tonal range, which must be adjusted for its intended use. For instance, an image used in a web site is treated differently than an image to be printed in a catalog or magazine.